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CLIENT: Who Acepts Amex

The Problem

Who Accepts Amex is an affiliate website that relies on users clicking on the various merchant links and then making a purchase. The purchase is out of their control, but what could be done to maximise the click-through rate.

Screenshot of the Who Accepts Amex original variation

The Solution

Experiment with the link font size. The existing size was 14px.

Screenshot of the Who Accepts Amex new winning variation

The Results

  • 17px: -16%
  • 18px: +33%
  • All other variations of 12px-18px performed better than the original