CLIENT: Who Acepts Amex
Who Accepts Amex is an affiliate website that relies on users clicking on the various merchant links and then making a purchase. The purchase is out of their control, but what could be done to maximise the click-through rate.
Experiment with the link font size. The existing size was 14px.
- 17px: -16%
- 18px: +33%
- All other variations of 12px-18px performed better than the original